Peer-to-Peer: Rally Your Pack for WCC

Warrior Canine Connection (WCC) is putting the power of purpose into your hands—inviting supporters to turn their passion into impact with the launch of its new Peer-to-Peer (P2P) fundraising program.

The program makes it easy and fun to rally your own “pack” in support of WCC’s mission. Whether you choose to fundraise on your own, start a team with friends and family, or join an existing group, every effort helps fuel the training of life-changing service dogs for Veterans. Supporters can turn almost any meaningful moment into a P2P fundraiser. Common occasions and life events such as birthdays, weddings, anniversaries or graduations are powerful opportunities to give back and invite others to do the same.

“Because of our supporters, we’ve already changed lives—this new platform is how we change even more,” said WCC Annual Giving Manager Jen Ashley. “This program gives our community the power to turn their passion into real, measurable impact for the Veterans we serve by using their voices and their stories to inspire others to give in ways we never could alone. By empowering our supporters to fundraise, we are unlocking entirely new networks of generosity.”

The platform, hosted securely through Click & Pledge, is an extension of WCC’s existing online donation platform. Getting started is simple: personalize your fundraising page with your story, your “why” and even photos that bring your connection to life.

Officially kicking off April 22, WCC is leading by example with a special birthday fundraiser in honor of its fearless leader and founder Rick Yount, and we’re inviting our entire pack of supporters to join in and give back in his name. But you can get an early sneak peek by clicking here!

What makes the P2P program especially powerful is the personal touch—and that’s where you come in. The most impactful fundraisers are the ones that feel authentic and uniquely you. Celebrate a birthday like Rick, turn a workout into a challenge, host a small gathering or create a tribute page for a Veteran or service dog who inspires you. Share your “why,” add a few photos and invite your circle to be part of it.

Getting started is easy. The platform walks you through each step with a simple, user-friendly setup—and if you need help, WCC team members are always ready to jump in.

And don’t worry—every donor will automatically receive a thank-you message, so everyone who gives knows just how much they’re appreciated. For those leading a campaign, it’s also a chance to bring people together around a cause that changes lives.

So, take a page from Rick’s birthday fundraiser, have a little fun with it and make it your own. Interested in starting a fundraiser? Check out our new P2P site and see which campaigns you can support here.
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