Boehringer Ingelheim Cares Foundation Donates $50,000 to WCC Through Viral “Power of Us” Campaign to Support Veterans
FOR IMMEDIATE RELEASE
May 21, 2019
BOYDS, Maryland –Boehringer Ingelheim Cares Foundation (BI Cares) has generously donated $50,000 to Warrior Canine Connection to help support programs to breed, train and pair service dogs with Veterans with visible and invisible wounds. The funds were raised through the BI Cares social media campaign, “Power of Us,” a collective effort designed to make a significant impact on human and animal patients.
Through the campaign, BI Cares encouraged the public to post what the “Power of Us” meant to them by sharing a meaningful or inspirational photo and a few words on social media. The campaign elicited more than 700 social media posts on Facebook, Twitter and Instagram platforms utilizing the #PowerOfUs. BI Cares provided a monetary donation for each post for a grand total of $50,000 to WCC.
“BI Cares is an amazing supporter that is making a real difference in the lives of our Veterans and their beloved service dogs who support them,” said Rick Yount, executive director and founder, Warrior Canine Connection. “The Foundation has demonstrated a true commitment to not only improving human and animal health but also to a culture of giving back, and we are immensely thankful for their support.”
Of the more than 700 photos and posts, notable expressions shared include:
“Pets are love”
“For the mission”
“Veterans in need”
“Driving ideas forward”
“Together. Inspire. Win.”
“Part of what drives Boehringer Ingelheim Cares Foundation is the belief that people and animals share a fundamental bond — a bond that inspires passion, companionship and a meaningful connection,” said Karen Iannella, president, Boehringer Ingelheim Cares Foundation. “To demonstrate our commitment to this bond, we chose to partner with Warrior Canine Connection, whose work aligns with our mission to improve the health and lives of people and animals.”
Visit @BoehringerIngelheim or use #PowerOfUs to see the complete campaign photos and posts.
For more information, please contact Beth Bourgeois, Warrior Canine Connection, at beth.bourgeois@warriorcanineconnection.org or 719-216-3206.
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About Warrior Canine Connection
Warrior Canine Connection is a pioneering organization that utilizes a Mission Based Trauma Recovery model to empower returning combat Veterans who have sustained physical and psychological wounds while in service to our country. Based on the concept of Warriors helping Warriors, WCC’s therapeutic service dog training program is designed to mitigate symptoms of post-traumatic stress disorder, traumatic brain injury, and other challenges, while giving injured combat Veterans a sense of purpose, and help in reintegrating back into their families and communities. For more information, visit www.warriorcanineconnection.org.
About the Boehringer Ingelheim Cares Foundation
Boehringer Ingelheim Cares Foundation is a nonprofit foundation with a mission to improve the health and lives of people and animals. We improve patient access to medicines and healthcare and enhance STEM education with a focus on the underserved. We provide financial support to community programs that align with our goals and engage employees who volunteer their time and skills to amplify our contributions.
